The Blog
Insights for wellness brands ready to grow
Thoughtful insights on branding, web design, Google Ads, SEO, and building a business that feels as good as it looks. Written for heart-led service providers who are done playing small.
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What Your Wellness Services Page Needs to Turn Visitors Into Clients
Your services page is where potential clients decide whether to reach out or quietly close the tab. Here is what it needs to turn visitors into booked appointments.
How to Get More Clients From Your Therapy or Coaching Website Without Running Ads
You don't need to spend a dollar on ads to get more clients from your wellness website. Here's what actually works for therapists, coaches, and holistic practitioners.
Google Ads vs SEO for Wellness Businesses: Which Should You Invest in First?
Google Ads or SEO? It's one of the most common questions wellness practitioners ask when they're ready to grow. Here's how to know which one makes sense for where you are right now.
Local SEO for Wellness Practitioners: How to Show Up When Clients Search Near Me
When a potential client searches for a therapist, acupuncturist, or health coach near them, does your name come up? Here is how local SEO puts your wellness practice on the map.
How Much Does a Wellness Website Cost? A Complete Breakdown
What does a wellness website actually cost? From DIY templates to custom design, here is an honest breakdown of your options so you can make the right investment for your practice.
Why Your Wellness Website Isn't Getting Found on Google (And How to Fix It)
You have a beautiful website. So why can't anyone find it? Here are the most common reasons your wellness website isn't showing up on Google, and exactly what to do about it.
What to Expect When Hiring a Website Designer for Your Wellness Practice
Hiring a website designer for your wellness practice is a big investment. Here is exactly what the process looks like from first consultation to launch day, so you know what to expect every step of the way.
Squarespace vs Wix vs WordPress: Which is Best for Health Coaches and Therapists?
Squarespace, Wix, or WordPress? If you are a health coach, therapist, or wellness practitioner trying to choose the right platform for your website, here is the comparison you actually need.
When Your Work Evolves, Your Website Should Too: The Body Witch Case Study
When Lessey Wentworth laid down her therapy license and stepped fully into her work as an erotic liberation coach and Professional Witch, her website needed to make the leap with her. Here's how we built something worthy of that transformation.
What Is an SEO Audit and Does Your Wellness Website Need One?
You have heard the term but you are not totally sure what it means or whether you actually need one. Here is what an SEO audit is, what it covers, and how to know if your wellness website is due for one.
Is Your Website Costing You Clients? 5 Signs It's Time for a Redesign
Your website should be your hardest-working team member. If it's not booking clients while you sleep, something's off. Here are 5 signs it's time for a redesign.
How a New Website Brought This Boulder Practice to Page One
See how a custom website redesign helped Boulder this acupuncturist and functional medicine practitioner jump from search position 19 to 3, with a 354% increase in organic traffic.
What Makes a Website Actually Work? 6 Elements Your Site Can't Afford to Skip
Pretty isn't enough. Here are the 6 elements that separate a wellness website that looks good from one that actually brings in clients.
How to Write an About Page That Feels Like You (And Converts Too)
How to craft an authentic and compelling About page for heart centered service providers that converts like magic.
Do You Need a Brand Before You Build Your Wellness Website? Here's How to Know
A beautiful website built on a shaky brand foundation won't convert. Here's how to know whether you need branding before you build, and what to do about it.
5 Ways to Prepare for a Successful Brand Photo Shoot
Your website is only as strong as the imagery behind it. Here's how to prepare for a wellness brand photo shoot that gives you everything you need to show up powerfully online.
10 Simple Ways to Research Your Target Market
Unlock the secrets to understanding your audience with these 10 simple strategies.
7 Effective Ways to Drive Traffic to Your Website
Launching your wellness website is just the beginning. Here are 7 effective strategies to drive consistent, quality traffic and attract the clients you actually want.
4 Key Elements for a Simple + Cohesive Visual Brand
Four essential elements for a visual brand style, along with our favorite free resources.
written by christine
Designer, strategist, and puzzle-solver for wellness brands. Based in Boulder, CO. I write about the things I wish someone had told me when I was building my business.