When Your Work Evolves, Your Website Should Too: The Body Witch Case Study

Case Studies

Jun 2

Some rebrands are about refreshing a look.

This one was about stepping into a completely different version of what was possible.

Lessey Wentworth had spent five years as a licensed sex therapist, the last four of them specializing in sexual liberation. She was exceptional at her work. But something was shifting. She was ready to lay down her therapy license and move fully into her calling as an erotic liberation coach, somatic guide, and Professional Witch. A bigger, bolder, more embodied version of the work she had always been doing.

Her old website, built by a friend right out of grad school, had served its purpose. But it was too simplistic, too generic, and too far behind where she was now. It didn't fit her vibe anymore. Her offerings had evolved, her photos were outdated, and the site didn't come close to capturing the depth and power of what she actually does.

She needed a website that could hold that transformation. And she needed it done fast.

The Challenge

Lessey's rebrand wasn't just a visual refresh. It was a complete identity evolution. She was moving away from the language and structure of therapy into something far more expansive: erotic guidance, somatic bodywork, ritual and witchcraft, and relationship coaching. Each of these offerings required its own dedicated space on the site, with copy that could speak directly to clients ready for that level of transformation.

The design needed to match the energy of the work. Unapologetic, deeply feminine, a little dark, and completely magnetic. Nothing generic. Nothing safe.

And underneath all of it, a strategic SEO structure that would help her get found by the right people organically over time.

The Approach

This project was part of our Express Website package, which included website design, copywriting collaboration, and SEO.

Copywriting Collaboration

Lessey has a powerful voice and a clear sense of who she is and who she serves. Our job wasn't to write for her. It was to draw that voice out and shape it into copy that converts. The result is writing that is raw, poetic, and completely on brand. Lines like "Your Guide for Erotic Liberation and Revolutionary Relationships" and "The world is better off when liberated people get what they want" aren't just headlines. They are declarations.

Every service page was written to speak directly to the client Lessey is calling in. Someone ready to break free from shame, reclaim their body, and step into a more liberated way of being in the world.

Design

The Body Witch needed a site that felt as bold and sacred as the work itself. We went deep with the visual direction: rich, dark earth tones, striking editorial imagery, and custom illustrated elements including pomegranates and serpents woven throughout as symbols of transformation and reclaimed power. Bold typography that commands attention. White space used intentionally to let the content breathe.

The navigation was structured to guide visitors naturally through Lessey's world. Her story, her philosophy, and three distinct ways to work with her: the Unruly Domina, 1:1 Erotic Liberation Coaching and Relationship Coaching. Each with its own page, its own energy, and a clear path to connect.

SEO

Every page was built with organic search in mind. We researched the specific keywords Lessey's ideal clients are searching for in Boulder and beyond, and wove them naturally into page copy, headings, meta titles, and descriptions. The site is structured to support long-term organic growth so that as Lessey's reputation grows, her website grows with it.

The Result

Lessey went from a basic, outdated site that no longer reflected who she was to something she is proud to share with the world. A website that holds the full scope of her transformation and speaks directly to the clients she is meant to serve.

The Body Witch is now a digital home that feels as sacred and powerful as the work itself. Bold, clear, and completely unapologetic.

Is Your Website Ready for Your Next Chapter?

If you have outgrown your current site, if it feels too small, too generic, or too far behind where you are now, that gap between who you are and what your website says about you is costing you clients.

You don't have to wait until you have everything figured out. You just need a designer who can meet you where you are and build something worthy of where you are going.

Let's talk about your project →

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Soul Space Creative is a Squarespace website design and digital marketing studio specializing in health, wellness, and healing businesses. Based in Boulder, CO.